Egbert Jan van Bel
Egbert Jan (1958) studied Marketing in The Netherlands (NIMA). He worked as
marketer for the dBase product in the eighties, introducing the software to market
leadership in Europe. He started his own company in 1989, helping business with
customer-centric marketing. Egbert Jan has written six books in the field of marketing,
CRM, and communications. He is keynote teacher since mid-90s at Beeckestijn
Business School, member of the jury at the international Internet awards
“Webby,” and Faculty Member of Speakers Academy.
email: egbertjan@vanbel.nl
Ed Sander
After studying Marketing in Eindhoven, The Netherlands, Ed (1970) soon began to
specialize in database marketing, online marketing, and CRM. This he has done in
positions with multinationals in a wide variety of industries, including pet food,
office supplies, tissue manufacturing, pharmaceuticals, and financial services. As a
consultant, Ed also worked on projects for a CRM service provider, an email marketing
agency and a database management agency. His past projects range from
setting up marketing databases and implementing CRM applications, developing
database marketing, and direct marketing programs and designing online marketing
campaigns. Ed has published in various trade journals and provides guest lectures
at seminars and marketing colleges.
email: ed@failsafe.nl
Alan Weber
Alan Weber is president of Data to Strategy Group, a firm specializing in using a
company’s existing customer data to drive their marketing strategy.With more than
15 years of experience in data-driven marketing, Alan has broad experience in applying
data-driven tools to practical marketing challenges.He has helped both large and
small companies, both B-to-B and B-to-C, both for-profit and not-for-profit. Before
founding Data to Strategy Group, he was President of Marketing Analytics Group
and Vice President, Database Marketing for J. Schmid & Associates.
Alan is author of Data-Driven Business Models (Racom)and co-author of
Desktop Database Marketing (NTC) which is used as a textbook in many collegelevel
database-marketing courses. Alan’s articles have been published in various
magazines, and he teaches marketing at University of Missouri/ Kansas City and
the University of Kansas. He has trained direct marketers across North America,
Mexico, and South America.
email: alan@d2sg.net
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